The First Super Bowl, Less Than Super
Officially called the “AFL-NFL World Championship Game”, the first Super Bowl match was little more than an inconsequential game fought between two bitter league foes, the established National Football League (NFL) and the younger American Football League (AFL). Dating back to its origins in 1920, the NFL had managed over the decades to fend off a revolving door of competing leagues, most of whom ran into financial problems before they could seize a slice of the pro football landscape. But starting in 1960, a reincarnated AFL that was bankrolled by the son of a Texas oil tycoon began to nip at the heels of the NFL. Six years later, the AFL would succeed in forcing a merger with its big brother, creating a single football behemoth with two conferences. Their inaugural faceoff on January 15, 1967, a clash of owner egos and league loyalties, became the launching pad for the Super Bowl.
It was on a summer evening in 1966 that the AFL and NFL announced their merger to the public. Team owners from both leagues negotiated the deal and commissioner Pete Rozelle endorsed it. The NFL and its traditional supporters at media outlets such as CBS and Sports Illustrated finally gave way to pressure emanating from the deep pockets of Lamar Hunt and his wealthy franchise cohorts. A businessman and heir to his father’s oil fortune, Hunt had coveted but was denied an NFL team of his own. He subsequently went off and launched a new league, which opened up new football markets where the NFL was absent, such as Boston (Patriots), Buffalo (Bills), Denver (Broncos) and Houston (Oilers).
While the older NFL was outdrawing the AFL in gate receipts, the AFL was able to outbid its rival for talent on the pitch. College stars like Alabama’s quarterback Joe Namath joined the New York Jets for a record $427,000 and USC’s Heisman Trophy winner Mike Garrett shunned the NFL and ended up with the AFL’s Kansas City Chiefs. By 1965, the upstart league was boasting 8 franchises and a $36 Million, 5-year TV contract with NBC. The actual merger wouldn’t crystalize until 1970 when the term ‘Super Bowl’ would also emerge and the iconic roman numerals would start appearing. But until then, as part of the arrangement, the two football organizations agreed to hold an annual match between the champions of each league. The first winning teams to take the field were the Green Bay Packers (NFL) and the Kansas City Chiefs (AFL).
Tensions ran high as the day of contention was approaching in the early winter of 1967. Not only had the Packers and Chiefs never played each other before, but Lamar Hunt, the founder and force behind the AFL, was also owner of the Kansas City Chiefs. Led by their head coach Hank Stram, KC posted a record of 11-2-1 and beat the Buffalo Bills 31-7 to receive an invitation to play at the inaugural AFL-NFL World Championship Game. The Packers finished their season 12-2 and were coached by the venerable Vince Lombardi who never experienced a losing season in the pros.
Before Lombardi joined Green Bay as their head coach in 1959, the franchise had posted an NFL worst record of 1-10-1. The future Hall of Famer turned the team around and secured 4 NFL titles by the time they faced Kansas City. Despite the Packers being favored by 13½ points, Lombardi and his dynastic squad were under enormous pressure by the NFL to outperform Lamar Hunt.
At stake was more league politics and ego than fan enthusiasm and individual team trophy. Almost as an after-thought, the Los Angeles Memorial Coliseum was hastily picked six weeks earlier as the venue for the match. Tickets for the AFL-NFL showdown ran between $6 and $12, but only 2/3 of the stadium’s 93,000 seats were filled. More spectators had shown up a month earlier to watch the Packers take on their hometown LA Rams. The 75-mile radius TV blackout around Los Angeles also angered fans who found the top-tier tickets too expensive and refused to attend.
Having played in separate leagues with some nuanced differences, the league adversaries showed up on game day with their own balls. Kansas City used the AFL’s narrow and ¼ inch longer Spalding football that threw better, while Green Bay played with the NFL’s fatter Wilson ball that was more kickable. While the head referee was an NFL veteran, the rest of the officiating crew was comprised of a combination of NFL and AFL referees. Both leagues were also followed by their broadcasters, a media rivalry in its own. CBS telecast the NFL and NBC covered the AFL. On the ground, their TV trucks were even separated by a fence as they simultaneously transmitted the game to their respective audiences.
The Packers ended up winning the game 35-10. Len Dawson, Chiefs quarterback who led both leagues the previous years in scoring passes, managed only one touchdown throw with 16 of 27 completions and 211 yards. The Packers’ Bart Starr earned the game’s MVP award with 2 touchdowns and 16 of 23 successful tosses on 250 yards. By the time it was all over, Lombardi’s Packers played a better game but the spotlight was on the NFL, which emerged triumphantly in the inter-league battle for football supremacy.
Assigning little importance to the game itself or the value for posterity, both NBC and CBS deleted their tape footages of the match. It was common practice in the television industry back then to re-use tapes because of the high costs of procuring new ones. With the help of NFL Films, it wouldn’t be until 2016, or 49 years later, when all the available film fragments were finally sourced and stitched, and the epic game remastered in its entirety.
HORSE RACING June 5, 2010 Drosselmeyer wins the 142nd Belmont Stakes with jockey Mike Smith aboard. Named after a character from ‘The Nutcracker’ ballet, the chestnut-colored colt cleared the finish line in 2:31:57, ahead of second place Fly Down ridden by John Velazquez. Drosselmeyer would go on to claim the 2011 Breeders’ Cup Classic with Smith on the saddle once again. A 15-1 longshot, he nevertheless won the race with a margin of 1½ lengths, or in 2:04:27.
HOCKEY June 10, 2000 The New Jersey Devils defeat the Dallas Stars 2-1 to win the Stanley Cup series 4-2. The match was won in double overtime after Jason Arnott netted the final deciding goal. It was the Devils’ second Stanley Cup in franchise history after winning the first one five years earlier. New Jersey’s captain, Scott Stevens, took home the MVP award. The team would go on to wear the crown again in 2003, taking out the Mighty Ducks of Anaheim 4-3.
BASEBALL June 12, 1990 Ricky Henderson becomes the second player to steal 900 bases in modern baseball after Lou Brock. The 10x All-Star who won 2 World Series with the Oakland Athletics (1989) and Toronto Blue Jays (1993) was widely regarded as baseball’s greatest leadoff hitter and baserunner. At the time of his retirement, the “Man of Steal” posted 1,406 stolen bases, of which 130 were in a single season; both achievements still stand today as MLB records.
TENNIS June 7, 1980 Chris Evert defends her title at the French Open, defeating Romania’s Virginia Ruzici 6-0, 6-3. It was the 10th singles victory for the Florida native who turned pro in 1972. She reached the No. 1 world ranking in 1975 and won 18 Grand Slam singles at the end of her illustrious career: French Open (7), U.S. Open (6), Wimbledon (3), and the Australian Open (2). One of the greatest in the game, Evert was inducted into the International Tennis Hall of Fame in 1995.